Monday, June 9, 2008

PR: The Mother of Invention

British rockers The Get Out Clause, needing a video to promote themselves but lacking funds, ingeniously performed in front of some of the 1000s of government controlled closed circuit surveillance cameras all over Manchester, and then requested copies of the videos under a public information disclosure statute.

"We wanted to produce something that looked good and that wasn't too expensive to do," guitarist Tony Churnside said. "We hit upon the idea of going into Manchester and setting up in front of cameras we knew would be filming”.

Cleverly splicing clips from many locations, they managed to create a pretty decent video, and purely by accident, an interesting look at the state of Big Brotherism and who’s watching who, and where.

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