Sunday, September 18, 2011

Internet radio you control: MOG makes a move

I've been a Pandora fan for years and have stations galore set up.  It's great to be introduced to new artists through their music genome technology, and the ads are a minor annoyance that's easily ignored.

Sometimes, though, you just want to hear songs by a particular artist -- or even a particular song.  Can't do that on Pandora -- but you can on another music service we're fans of: MOG.

Berkeley-based MOG, founded in 2005 by former Gracenote CEO David Hyman, is an on-demand listening service offering access to a library of over 12 million songs and a million albums through its mobile apps on iPhone and Android, as well as on the Web and streaming entertainment devices for TV.

The edge MOG offers is its radio functionality, chiefly a slider control you can use to calibrate whether you want a single-artist station, just a few similar artists sprinkled in here and there on your artist-dominated station, or the same sort of variety that Pandora automatically locks you into.  You control the experience... and that makes the experience a lot more fun.

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