Wednesday, September 17, 2008

Mudvayne tries a new game

In the continuing quest to figure out how bands can make a living in an economic model where music is free, metal quartet Mudvayne has offered a clever new approach. Fans who pre-order the band's new album The New Game through Best Buy get a one-year membership to the group's fan club, an exclusive free track for download and access to presale concert tickets at a one album equals one ticket ratio. The name of the program? The Album Is The Ticket, of course.

This new strategy -- buying an album equals buying into an entire fan experience including insider fan club content and presale ticket access -- feels like it has the potential to be a breakthrough for those mid-level artists who don't sell out arenas but do have an established fan base. Another day, another twist on the ever-evolving post-file sharing music industry business model...

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