Thursday, June 12, 2008

Metallica: Some Kind of Idiocy

As reported on CNet, Metallica recently invited selected music bloggers to sit with them in the studio for a preview of their upcoming album, playing six tracks.

Said bloggers then blogged what they heard, as bloggers will. Most of the comments were positive based on readers who had a chance to actually read the comments prior to…

… Metallica’s camp ordering all the blogs removed under threat of legal action. Some claims about the music being “rough mixes” were given as an excuse.

The "DUH" factor just went through the roof. If they aren't ready, don't invite anyone to listen.

Shortly thereafter, the band “sort of apologized,” fingering the band's PR firm as the culprit.

First the Napster debacle, then they become the last-band-standing to be drug kicking and screaming into iTunes. Is this a by-product of the band's well-established dislike for the Internet, digital media and anything that doesn’t provide a bricks-and-mortar originated royalty check? Can someone explain the benefit of prohibiting positive reviews?

The blogs were eventually restored, you can read them here: Kerrang, Metal Hammer, The Quietus.

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